The Chronicle of Philanthropy reports that while increased media attention to the floods in Pakistan have resulted in more donations, overall giving lags far behind that of other international disasters.
“Twenty-two U.S. aid groups have raised a total of $9.8-million to assist the estimated 20 million people affected by the floods; two-and-a-half weeks after the Haiti earthquake, 40 aid groups had brought in a total of $560-million.”
The Chronicle article goes on to detail some of the major recipients of donations.
Meanwhile, international donations have far outpaced those from the US. Disasters Emergency Committee (DEC), an umbrella of 13 UK registered aid agencies, has broken its own fundraising records. Oxfam UK reports,
“for the first time in its 45 year history it [DEC] has seen an increase in donations during the second week of an appeal [...] the level of donations remains high as the public become aware of the full scale of the tragedy. The DEC appeal has now raised £29 million in the UK, £2.3 million in Scotland”
In US dollars, the DEC appeal has raised approximately $48.5 million. This is not a contest between the US and the UK, or Pakistan and Haiti, and it is hard to determine the combination of donor fatigue, geopolitical viewpoints and lack of awareness that may be holding back US donations. However, a lack of coverage that keeps the flooding out of sight and out of mind should be the easiest to overcome. If you can’t raise money, do your part to raise awareness: repost, retweet, share and discuss news about the floods with your friends and family.